Your AI Questions, Answered: Getting AEO in IR Right in 2026

On-Demand Webinar - Watch anytime

In December, Investor Relations leaders joined Notified for a high-impact discussion on a pressing question: How are AI answer engines shaping investor understanding, and what can IR teams do about it?

The response was clear. AI is already acting as a middleman between corporate disclosures and the market, yet many IR teams still lack visibility into what these systems are saying, sourcing, and prioritizing.

This 30-minute Q&A builds directly on that conversation.

Join Erik Carlson, President and CEO of Notified, as he addresses the most common and urgent questions raised by IR leaders, including: 

  • What AI answer engines already "know" about your company, and how to find out
  • Why AI surfaces outdated, incomplete, or misleading information
  • What actually influences accuracy, confidence, and visibility in AI-generated answers
  • Where IR teams should focus first to reduce risk and regain narrative control

This is not a theoretical discussion or a look into the distant future. It is a practical, IR-specific session focused on concrete steps teams can take now to ensure AI is accurately reflecting the story they intend investors to see.  

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Speakers

Erik Carlson-3 
Erik Carlson
President and CEO at Notified
Notified
Erik is Chief Executive Officer at Notified. Under his leadership, the company is accelerating its efforts to deliver innovative, integrated solutions that empower public relations and investor relations professionals. With more than 15 years of experience across corporate strategy, finance and operations, Erik has led high-impact initiatives at Notified since 2018, including M&A integration, financial transformation and operational scale. Most recently, he led Notified’s integration into the EQ organization. Earlier in his career, he held leadership roles at PwC and IBM, where he managed complex projects across various industries and specialized in mergers and acquisitions, strategic finance and business transformation. He holds a Bachelor of Science in Business Administration with honors from Boston University.