Will Your Brand Survive AI Search?
AI-driven search is transforming how audiences find or overlook your brand. With billions of instant answers generated daily, the sources fueling AI engines are shifting. If your content isn’t optimized for this new ecosystem, your brand risks fading while competitors get ahead
In this webinar you’ll discover how Answer Engine Optimization (AEO) can protect and amplify visibility. We’ll cover why AI search is rewriting the rules, how your communications directly train these tools and the urgent steps PR leaders must take now to ensure your brand is not just included but trusted and spotlighted in AI responses.
You'll learn:
- What Answer Engine Optimization (AEO) is and why it’s critical in today’s AI-driven search environment.
- How earned media, press releases and social proof directly shape how AI engines portray your brand.
- Why AI search is rewriting the rules of visibility and how it differs from traditional SEO.
- Immediate steps PR and comms leaders can take to ensure their brands are cited, credible and competitive in AI-generated answers.
- And much more.
Speakers
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Dan Lotzof
Chief Revenue Officer
Notified
.png?width=2000&height=1971&name=image%20(12).png "Sarah Evans Headshot Squircle")
Sarah Evans
Partner & Head of Media
Zen Media
.png?width=2000&height=1971&name=image%20(11).png "Ashley Wallace Jones Headshot Squircle")
Ashley Wallace Jones
VP of Integrated Marketing
PAN Communications