AI-driven search is transforming how audiences find—or overlook—your brand. With billions of instant answers generated daily, the sources fueling AI engines are shifting. If your content isn’t optimized for this new ecosystem, your brand risks fading while competitors get ahead.
In this webinar, you’ll discover how Answer Engine Optimization (AEO) can protect and amplify visibility. We’ll cover why AI search is rewriting the rules, how your communications directly train these tools, and the urgent steps PR leaders must take now to ensure your brand is not just included, but trusted and spotlighted in AI responses.
You'll learn:
What Answer Engine Optimization (AEO) is and why it’s critical in today’s AI-driven search environment.
How earned media, press releases, and social proof directly shape how AI engines portray your brand.
Why AI search is rewriting the rules of visibility and how it differs from traditional SEO.
Immediate steps PR and comms leaders can take to ensure their brands are cited, credible, and competitive in AI-generated answers.
