How to Apply the PESO Model^© to News Releases

In this on-demand webinar, industry expert Gini Dietrich, the creator of the PESO Model^©, joins Adam Christensen to share how to use newswire analytics to integrate paid, earned, shared and owned media into communications programs. 

• Measure the effectiveness of news releases
• Use key metrics to prove value and gain insights
• Set criteria for reputationally impactful media coverage