More organizations are leveraging online video and webinars for corporate promotion and lead generation. It’s now creating value for a wide-range of marketing communications initiatives, including virtual events, on-demand sales support and social media programs.
 
In this new report created in partnership with Wainhouse Research, 2,000 marketers were surveyed to quantify the extent in which online video is being used in marketing today.
 
With this research, you’ll learn:
  • The factors driving the expanded adoption of online video.
  • Why repurposing webinars to build reference libraries and other rich content for training and thought leadership is so important.
  • Why now is the time to experiment, define best practices and get ahead of the curve when it comes to using video.

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