In this on-demand webinar, the panelists break down how press releases and earned media influence what AI surfaces, along with practical ways to adapt your strategy so your content shows up and drives impact in AI-powered search. Watch now to learn:

• How press releases and earned media drive visibility (and pipeline): Why placements and mentions now influence more than awareness.

• How to optimize content for discoverability: Simple, practical ways to structure and optimize press releases and campaign content so they’re credible and easy for AI engines to surface.

• How Bulleit Group turned AI-optimized press releases into measurable revenue growth