In this on‑demand webinar, Gini Dietrich, Noah Greenberg, and Lisa Davis share how to build an AI‑ready content ecosystem without overhauling your strategy. They break down how brands get discovered, evaluated, and trusted by answer engines.
Watch now to learn how to:
Build an AI-optimized strategy without starting from scratch
Focus on the content formats that most influence AI visibility
Align marketing and PR to strengthen authority and discoverability
Founder & CEO
Spin Sucks
CEO
Stacker
Vice President, Marketing
Notified
In a recent episode of PR’s Top Pros Talk, Erik Carlson, President and CEO of Notified, joined Doug Simon to discuss how AI is fundamentally changing the way we discover information - and how PR teams can optimize content to maximize visibility.
In episode four of Behind the Storyteller, we sat down with Karen Swim, founder of PR agency Words for Hire, to discuss one of the toughest challenges in communications: managing trust during a crisis.
The beginning of 2026 feels like one of those moments where you can sense the ground shifting. But we’ve been here before.
Over the past two decades, corporate communications has evolved again and again - from digital newsrooms and social media to mobile-first experiences and real-time storytelling. Each evolution changed how we distribute and discover information.