AI is rewriting the rules of search and discovery. Are you showing up?

AI platforms like Copilot, Gemini, and Claude shape the first impression of your brand. If your press releases aren’t optimized, you vanish while competitors own the answer.

GlobeNewswire helps turn your releases into signals AI can interpret, discover, and cite.

Increase visibility in AI answer engines

Control and strengthen brand narrative

Create for humans and machines

Extend search impact beyond SEO

Get found everywhere it matters

Make your next release AI-discoverable. Let us show you how; fill in the form and we'll contact you directly.

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Why press releases matter for AI visibility

AI is changing how people find information. Press releases now shape how AI understands your company and summarizes your news. When your release is clear, current, and credible, it's more likely to influence search results, coverage, and AI-generated answers.

GlobeNewswire drives AI discovery:

We reviewed 250,000 press releases and identified four characteristics that consistently improved visibility in AI search: Structure, Originality, Authority, Recency.

Together, these principles form Notified's SOAR Content Framework™, and applying them increases visibility by an average of 2.6x over poorly optimized press releases.

2.6x

Increased visibility

Structure

Visible and invisible. Built for humans, readable and discoverable by AI.

Originality

Direct-from-source content. Unique data, quotes, and proprietary research.

Authority

Verified publisher, author, and domain signals that show AI this is the official content to cite.

Recency

Current and clearly versioned. Marked time stamps and clear publication dates.

Why GlobeNewswire is Your Best Choice for AI-Optimized Press Releases

AI discoverability doesn’t happen with wire distribution alone. It depends on structure, context, and interpretation of your content. Today, GlobeNewswire is the only newswire that brings together all these purpose-built capabilities that work across the entire press release lifecycle, from draft to measurable impact.

AI Press Release Optimizer: A pre‑distribution drafting tool designed to improve the clarity, authority, and quotability of your release and increase AI citation likelihood.

In‑release optimization enhancements: Release tags, summaries, and Media Snippets.

Secure, closed AI environment: Enterprise‑grade controls ensure sensitive content is protected and not used to train public models.

Profound citation tracking integration: Measures how often and where your press releases are cited in AI‑generated answers.

Publish now with GlobeNewswire

Key Capabilities

Optimization

Press releases optimized to surface in media, search, and AI.

Real-Time Monitoring

Detect sentiment shifts early, before they become headlines.

AI Insights

Cut through noise with instant, executive-ready takeaways.

Impact Reporting

Prove ROI with analytics that leadership wants to see.

Frequently Asked Questions

Why is it important to have my news release appear in AI Answer Engines?

AI platforms are quickly becoming where audiences get their first answers. If your release isn’t optimized, AI engines are more likely to surface competitor or third‑party content instead. Appearing in AI answers ensures your brand is seen, cited, and trusted at the moment it matters most.

What do AI engines like about GlobeNewswire?

AI engines prioritize content that is clear, credible, and widely distributed through trusted sources.

GlobeNewswire press releases follow best‑practice structures, such as clear headlines, consistent formatting, and enriched metadata, making them easier for AI systems to understand and contextualize.

Each release is distributed across a high‑authority global network of news and/or financial sites, helping AI engines repeatedly encounter your brand in reputable environments; an important signal when deciding what to reference or cite.

In short: GlobeNewswire releases are readable, trusted, and broadly visible, increasing the likelihood that AI engines surface and reference your news in AI‑generated answers.

How do AI platforms and AI answer engines use press releases?

AI platforms use press releases as authoritative source material to understand companies, announcements, and market activity. Because press releases are structured, time‑stamped, and attributed to a clear publisher, they help AI engines validate facts and establish reliable context about a brand. When releases are widely distributed and consistently published, they reinforce entity recognition, making them more likely to be summarized or cited in AI‑generated answers.

How do I know if AI is picking up my press release?

With our Profound partnership, GlobeNewswire shows you real-time AI citation data—proof when tools like ChatGPT use your release and insights to shape your visibility.

What’s the risk if I don’t optimize my press release?

Your competitors’ stories become the default narrative. Once they establish that visibility, it becomes increasingly difficult to change the narrative.

How does GlobeNewswire work with Content OS to improve my visibility in AI Answer Engines?

GlobeNewswire is a core component of Content OS, Notified’s AI‑first workflow designed to help brands be seen and heard in the Answer Economy. Each press release distributed through GlobeNewswire becomes a trusted foundation that can be extended into blogs, social content, fact sheets, and other assets, while preserving the authority signals AI engines rely on.

GlobeNewswire’s structured distribution embeds metadata and context that support discovery by both journalists and AI platforms. Combined with AEO analytics powered by Profound, you gain visibility into when and where your news is cited in AI‑generated answers, helping you understand and prove impact.

Why should I use GlobeNewswire to distribute my press release into AI platforms and AI Answer Engines?

GlobeNewswire helps your press releases contribute directly to AI visibility, with content optimized for clarity, structured for machine readability, and distributed through a trusted global network AI engines rely on. Combined with AI optimization tools and citation reporting, GlobeNewswire ensures your news is not only published—but understood, surfaced, and measurable in AI‑driven discovery.

How does GlobeNewswire’s AI citation data help me prove value of public relations internally?

Our AI-driven reporting ties coverage to reach, sentiment, and engagement — clear data your executives expect to see.

Are GlobeNewswire’s AI optimized press releases only for PR teams?

No. Communications, investor relations, and marketing teams can leverage AI-ready releases to drive brand visibility and demand alongside SEO and paid channels.

How do I send my press release out using GlobeNewswire?

Fill out the form now or register here to publish your first AI-ready release today. 

Don't let your competition own the story!