Press releases are often treated tactically, without much consideration for how they can make a measurable impact in supporting your company's business goals. In our new eBook, How To Be More Strategic With Your Press Releases, we look at ways to improve their impact by incorporating content optimization, monitoring and measurement.  

In this eBook, you’ll learn tips for:

  • Following SEO do’s and don’ts
  • Using post-distribution analytics to track performance
  • Writing better content by utilizing media monitoring and social listening

We hope you enjoy this resource! Download now.

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