Direct from the Desk: A Deputy Editor's Guide to Successful Pitches

Watch the on-demand conversation

Cheryl Douglas from Notified hosted a live interview with Steph Spyro of The Express, exploring how journalists uncover credible sources, data, and story ideas under tight deadlines.

In today’s fast-moving media landscape, understanding how reporters work is critical. This session reveals how journalists identify trusted insights, streamline research, and decide which stories make the cut.

What you'll learn:

• Avoid immediate follow-ups after coverage. Instead, reconnect later with fresh data or developments to help the story evolve.
  
  
• AI is here to stay; use it strategically. Keep pitches clear, concise, and tailored to the journalist, not generic.
  
  
• Many journalists are building personal brands on platforms like Substack. Understand their niche, audience, and channels to tailor your story effectively.