Investor research behavior has evolved.

Both retail and institutional investors are increasingly turning to large language models such as ChatGPT, Copilot, and Claude to ask direct questions about companies and markets. Rather than navigating multiple sources, users often rely on AI-generated summaries built from publicly available information.

This shift places a new intermediary between corporate disclosures and investor interpretation.
For investor relations teams, success now depends not only on publishing accurate information, but also on ensuring that AI systems can access, interpret, and accurately represent your financial story.

This report introduces BUILD, a practical approach for improving AI visibility by ensuring your content is crawlable, well-structured, and consistently distributed across authoritative sources.