How to set yourself up for PR success

HubSpot Video

There’s never been more pressure for PR professionals to be accountable and measurable. Being metrics-driven isn’t an option - it’s a requirement.

In this session, you’ll learn why benchmarks are so important, how to build PR dashboards that present relevant data and actionable insights, what tools and technology can support your success, and why you need to think like a marketer. 


  • Sylvie Harton (Notified)
  • Christine Rogers (Parexel)
  • Danaka Williams (Parexel)

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