In this on-demand webinar, panelists explore how to assess AI search visibility and the metrics marketers can use to understand their brand’s presence and influence across AI-generated results.
What marketers should measure in AI search. Track citations, branded and non-branded prompts, competitive mentions, and the accuracy of AI-generated answers about your brand.
How to benchmark your AI visibility. Establish a baseline, compare results against competitors, and identify the sources and content driving citations.
How to report results to marketing leadership. Connect AI visibility data to brand awareness, category presence, content performance, and other marketing KPIs
Senior Director of Sales
Notified
Head of Strategic AI
Edelman
Business Intelligence Director
APCO