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What an Analysis of 8,000 Press Releases Reveals About AI Visibility

Key Findings:

Structure is the biggest visibility lever, so the easier your release is to parse, the easier it is to cite.

Average time to first citation was 8 hours, meaning AI visibility can begin the same day you publish.

Multi-language releases generated 2x more first-30-day citations so for global announcements, plan translation as part of the launch strategy, not an afterthought.

Preview the report contents below!

 

 
AI Citation Study by Notified

Press Releases: Speed to Citation

What’s inside the report?

How long does it take for your press release to get cited in LLMs? We analyzed 8,000 GlobeNewswire releases and charted time to first and second citations across both ChatGPT and Claude. 

Biggest takeaway? Speed to visibility. Citations in hours, not days. Data that proves one of the core tenets of press release value: visibility.

Your press releases are key inputs for AI-generated answers. This new data shows how and when AI models discover, prioritize, and cite your news. 

In this new report, Notified and GlobeNewswire show you what you need to know to stay visible. You’ll learn that the first few days after publication are critical, because it’s when AI systems are most likely to start forming an answer around your news. And you’ll get tips on how the SOAR Content Framework™ can help you build better optimized content that LLMs love.